In the final article in the 6 Weeks of Free Resources for Your Blog and Business, I’m talking about the best free SEO tools to help boost your search ranking in part 6. If you haven’t read the others in the series, you can do so on my main resource page that has tons of free productivity solutions, courses, design resources, and more.
You’ve probably heard how important SEO is to your blog and business website, and that’s absolutely true. Good SEO can make or break you but it’s often the most frightening thing for new online entrepreneurs and bloggers.
Trust me; I feel your pain 100 percent. When I first started blogging, it was all I could do to build my website and get my articles up on it. I am about as tech-savvy as a wooden block, maybe less so! I figured I could tackle it later and kept pushing it to the backburner. But I wasn’t getting traffic! Shocking I know!
I finally buckled down and took some free and paid SEO courses, and while I’m still not an expert, I understand it much better than I did before and it’s a lot less scary, Plus, these free resources make SEO tasks much easier.
Here are some of the best free SEO tools that will save your ass when you’re trying to bring up your ranking on Google.
1. Rank Math
Rank Math is a personal favorite of mine, thanks to Chelsea, the founder of HerPaperRoute. She did some work on one of my websites and got me hooked on this SEO tool. Rank Math is an SEO plugin for WordPress that helps you optimize the pages and posts on your website.
It has smart features that increase your SEO capabilities and has a simple setup wizard that makes it easy to use right away. You can optimize your posts for an unlimited number of focus keywords, unlike other SEO plugins.
The interface is simple to use and highlights the critical information that you need to know. It also features advanced snippet previews so you can preview rich snippets and see how your posts will look once you share them on social media.
Rank Math tells you what you need to fix to improve your SEO score instantly by showing “errors” that can affect your ranking. It looks at title and content readability. Rank Math lets you edit the metadata, title as seen on Google, and link, as well as giving you a preview of how your post shows up in Google.
At the time of this writing, Rank Math just has the free version, but they plan on releasing a paid one eventually. All this is great news because you don’t have to pay to get all of Rank Math’s great features, unlike many solutions that make you upgrade for advanced elements.
2. Yoast WordPress Plugin
Yoast is another amazing WordPress plugin that is essentially the alternative to Rank Math for many entrepreneurs and bloggers. I’ve used it and definitely agree. One huge plus is that you get most of the great features for FREE. There is a premium version as well, with even more great aspects.
Yoast has many cool features, but one of the best is the XML Sitemap Generator. Sitemaps help search engines such as Google crawl and index the pages on your website. Also, Yoast automatically updates your sitemap so you never have to mess with it whenever you add a page.
You can see Yoast under your post in WordPress, and much like Rank Math, it gives you tips to boost your SEO score. It shows you a preview of how your post or pages will show up in Google and provides a Flesch Reading Ease score which is big. It lets you know if your article is too difficult to read. The main goal is to make your post readable at an 8th-grade level because that’s the age that the Google Gods or SEO experts decided was appropriate.
It’s really a toss-up between Rank Math and Yoast because they are both very similar, but each has something that the other doesn’t.
3. Answer the Public
Answer the public can spit out hundreds of keywords in a matter of minutes. This tool is different from the others that all gather data from The Google Keyword Planner. It searches social media, blogs, and forums where people ask questions and turns them into incredible keywords. It’s got a kind of rebellious vibe to it, which is so cool.
There’s also a section of results dedicated solely to vs. keywords because people search those terms often like Google vs. Bing. I’ve used Answer the Public to find keywords and topics to write on. You’ll find that it is easier to use and gives you a ton of information to work with.
Ubersuggest is another amazingly popular tool, and it’s no surprise since Neil Patel is behind its creation. It’s totally free AND has many features only found on premium SEO products. It does several nifty things, but the keyword feature is the one most used by many.
You type in the keyword you want to rank for, and it provides detailed information on monthly search volume, keyword difficulty, and more. Ubersuggest also spits out a list of related keywords based on the phrase you searched.
This tool allows you to search competing websites that you’re trying to rank higher than. Another great feature is the vs. keywords search. Like Answer the Public, it provides a list of X vs. Y keywords, and these are often underutilized. They get fewer searches but are very targeted and convert well. I love this tool too and it’s easy to use.
Now, I use several tools for keyword research, but KeySearch is my absolute personal favorite. To me, it’s unique from other tools because it’s so robust and as many great features. One different feature is the content assistant. It’s under “more tools” on the top menu. You copy and paste your blog post in the block to the left and type in your focus keyword at the top. The right panel shows you the keyword difficulty and search volume.
But that’s not the coolest part. It compares your word count to those of the top pages on that topic in Google and tells you the average page count for pages and posts that rank on the first page of Google. This allows you to add to your post to increase your word count for a better chance of ranking higher. That’s great because Google likes long-form content.
However, don’t be as stressed about exceeding it if it’s some crazy amount like 6,000 words. It also shows you how many must-have keywords appear in your post so you can go back and add more to improve your SEO.
Of course, the keyword research feature is awesome as well, and it gives you the search volume and difficulty score. It provides a list of other suggested keywords too. The free version limits you to the number of searches, but the paid version offers an unlimited amount.
I invested in KeySearch because another blogger got me thinking. If you’re going to invest in anything and you want your website found, a premium keyword research tool is the place to start investing. You’ll use it frequently, so keep that in mind.
6. Keyword Shitter
This name accurately describes this tool because it essentially shits out keywords. It’s literally labeled “a bulk keyword ideas tool.” Keyword Shitter is easy to use. Just type in a keyword and then click the button “Shit Keywords.” I, of course, love this name and the humor that goes with it, but some people aren’t big fans because of the profanity. I’ll just leave it at that.
SEMRush is an all-time favorite for many entrepreneurs. It has a free and paid version, and both are pretty dope since it’s powerful for all marketers. This SEO tool is best known for finding the keywords your competitors rank for so you can incorporate them into your content. It really provides vital information and shows you words that you should be using too.
Simply type in the domain that you want to analyze, and it shows you the traffic it receives and the total number of backlinks it has. You can also use it for competitive analysis as well as topic and keyword research.
SEMRush has many raving fans who say the best feature is Keyword Magic. Enter a keyword, and you’ll get thousands or even tens of thousands of related keywords. It’s an excellent SEO tool.
8. Screaming Frog
This SEO tool is a new one for me, but I can’t wait to try it. There’s a reason it makes many top SEO tool lists. Screaming Frog identifies and fixes technical SEO problems in mere seconds. Coming from someone who’s technically challenged, it sounds like good news for me!
It’s a website crawler that lets you crawl URLs and retrieves essential elements to audit and analyze onsite and technical SEO. All for free. They do have a premium version available that offers more advanced features, but the free version seems to be extremely helpful.
Another favorite feature is that Screaming Frog searches for duplicate content, and we all know that Google does not like duplicate content. Screaming Frog stands out because it’s unique from other SEO tools, which explains its popularity.
BuzzSumo is another distinctive SEO tool, and one of its most helpful features is the Chrome extension that appears to be the best at delivering dependable estimations on social share counts for any one piece of content.
The free account doesn’t give you as much as the premium version, but BuzzSumo still gives you access to trending data and top content. Use BuzzSumo to create amazing content, generate new ideas, identify the influencers in your niche, and monitor how you perform.
10. Stupid Simple SEO Free Training
I wish I’d taken Mike Pearson’s Stupid Simple SEO training much earlier in my blogging journey. It would have saved me a lot of time had I just started out learning SEO right away. But money was tight as it is for most new bloggers. Thankfully, Mike has a free SEO video training that is chocked full of actionable information.
Stupid Simple SEO was hands down one of the best investments I made in my blog. Mike walks you through the basics of search engine optimization from setting your blog up to be Google friendly to creating content and promoting it. So, if you like his free course check out Stupid Simple SEO.
The Best Free SEO Tools Make Online Marketing Easier
These free SEO tools make optimizing your website and posts for SEO simple. None of them are too complex to use, which is fantastic since SEO can be frightening and overwhelming on its own. By utilizing these SEO tools, you’ll be ahead of those struggling to rank on Google.
Now, they aren’t quick fixes because the game of SEO is a short one. But if you consistently optimize your blog posts and website pages, you’ll gradually see more traffic so your clients and customers can find you.