This post may contain affiliate links. If you use my links to buy, I may receive a small commission (at no extra cost to you). For more information please see our privacy policy and disclaimer.

Did you know that one of the most common reasons that startups fail is because they didn’t find a profitable niche? Forty-two percent of startups fail because there was no market need for their service or product.

Finding a profitable niche is about as fun as wrestling a polar bear on razor blades. In fact, I wasted A YEAR trying to figure out my freelance writing niche.

I don’t want you to put off starting your blog or writing business because you can’t decide on what to niche down to OR deciding that being a generalist is easier.

You’ve heard it all before. Everyone keeps telling you that you need to choose a niche for your blog. By niche, I don’t mean just deciding that your blog is going to be about writing.

I see you grimacing through the computer screen because that’s just what you planned on doing. “But Heather,” you say, “I want to reach the most readers and clients.” 

You can’t be everything to everyone and serve your audience well. Here’s an example to help you understand what I’m getting at. (I’m a show-me-kinda-girl!?)

Say you’re a new blogger looking to learn more about affiliate marketing. You run across these two blogs on the internet. Which one would be the most helpful?

  • The Essential Affiliate Marketing Guide for Beginning Bloggers

Yes, the answer is the first one! You know from the title that the first one will help a new blogger learn the ins and outs of affiliate marketing. The key point is that it fits your needs.

The second example is too broad, and the new blogger looking for help likely won’t click on that link.

Plus, in our busy world, we only have seconds to convince a reader to click on our article. It’s one of the many reasons that choosing a specific niche works.

What You’ll Learn in This Post:

  • What a niche is

  • How to use the Naughty by Nature OPP-E Method to find a profitable niche

  • Tools to use to see if your niche is popular and profitable

  • + See the checklist for popular freelance writing niches for your business

What Exactly is a Niche?

The Urban Dictionary defines a niche as “an area of the market specializing in one type of product or service.”

For blogging or freelance writing, a niche is the primary theme or passion that your blog or writing business revolves around. It’s the subject matter that all of your content focuses on. 

You could say that a niche is essentially an audience. It’s an audience for a specific topic or theme.

Some examples of niches would be:

  • Security technology

  • Dog grooming

  • Virginia travel

  • Historical places in Massachusett


I Know It’s Hard to Niche Down……..

I’m the Girl that Waited a Year to Start Her Writing Business and Blog Because She Couldn’t Find a Profitable Niche.

Figuring out how to find a profitable niche was one of the most challenging parts of blogging for me. Seriously! 

I wavered between my professional background (which was law enforcement), helping others with their writing careers, or my love of mysteries and crime.


To say I was frustrated was an understatement. I went through countless domains that I bought.  One day I was going to be “The Criminology Scholar,” and the next week, I was “Freelance It.” 

I tried to work with each one only to question if it was profitable or even a topic that I could grow an audience with.

I even emailed some popular bloggers that I followed, hoping that they could tell me which niche was the most profitable or viable. All I got was crickets.

It wasn’t because they didn’t want to help me out but that they likely received emails like that all of the time. Plus, no one can tell you which topic is the best one for you. Only you can figure that out.

Only you know what you’re good at or are willing to learn. Only you can decide what niche you’ll stick with or enjoy writing about regularly.

You’ll likely falter along the way and end up changing your first choice, but this doesn’t mean you’re a failure—quite the opposite. 

Trying something and figuring out what works and doesn’t is how you succeed in the long run.

Mistakes are simply life lessons to help you grow as a person. Failures pave the way to success. If we never made mistakes, we’d never learn the right way to do things.

Related: 55 Must-Have Blogging Tools for Beginners

choose a profitable niche challenge

How to Find a Profitable Niche-The Naughty by Nature Method

After struggling to find a profitable niche and seeing hundreds of other aspiring writers and bloggers do it, I figured out a simple four-step method that makes choosing a niche much easier.

It’s called the Naughty by Nature Method-OPP-E, and here are the main steps.

  • Other peoples’ passionThe O stands for OTHER people’s passion.

  • Passion– The first P stands for Passion

  • Profitable This P represents the profitability of a niche.

  • Education– What is your educational background?

The Naughty by Nature Method clearly comes from the acronym OPP-E. I wanted a name people could remember and I assume most of you know the 1991 song. Or am I telling my age?

We’ll go through these steps next. But first, here’s why you need to niche down.

Narrowing your niche down helps you reach your perfect audience. Even with all of the blogging topics globally, there are still tons of people most likely blogging in your niche.

Don’t Panic!

Why? Because you have your own voice and story to tell, and that story is different from everyone else’s. It may not seem unique to you, but I promise it is. People out there want to hear what you have to say.

You will strike a chord with someone and possibly change their life. When you find those true fans, you’ll understand why narrowing down your niche was necessary.  

You also don’t want to waste time with those people who just aren’t the right fit. You want to spend your time finding your real audience and not the wrong audience. Get really specific with your niche.

The perfect niche is neither too broad nor too narrow. You’ll eventually run out of content topics if it’s too narrow, and you won’t find your tribe if it’s too broad.

For example, the topic of cooking is too broad while making Nigiri Sushi is probably too narrow. A niche about instant pot cooking is just right.

Now get out a piece of paper and pencil (I’m old school) or open a Google Doc on your computer. Here are some questions that you need to ask yourself to find a profitable niche for your blog or writing business.

find a profitable niche passion

Passion-What Are You Passionate About?

Choosing a niche that you’re passionate about makes writing for clients and your own blog much easier. To succeed as a writer or blogger, you need to love your topic, or writing about it may become tedious.

You should genuinely care about helping the people who read your blog posts. Your blog post will mirror your genuine desire to serve others when you pick a niche that you’re truly passionate about.

Starting a blog and sticking with it isn’t easy. When times get rough, your passion will see you through. And times will get hard, especially if you’re still working a 9-5.

So, think about the topics that you like to read or learn about. What hobbies do you enjoy pursuing?

Write a list of all of those things that you’re passionate about. If you love scrapbooking or crafting, you can teach people new products or helpful techniques.

Jennifer Maker has a gorgeous craft blog that supplies tons of useful information and fun projects. Her pictures are beautiful, and her articles are interesting to read. 

She’s also an excellent role model for bloggers and is a fine example of truly serving your audience.

4 of the Most Inspiring Female Bloggers

One of the things I realized over time is that my client avatar was the earlier me. That was mind-blowing because I knew what the earlier me needed on my journey to become a successful freelance writer. 

Ask yourself the following questions if you find that your audience is just someone a couple of steps behind you:

  • What problems did you face?

  • What products helped you or could have helped you? 

  • Did you hand out in certain Facebook groups or browse on Pinterest for helpful information?

  • Were there other bloggers or entrepreneurs that you followed who helped?

  • What did you read or watch?

  • Did you spend money on courses, books, or products to solve your problem?

Blog by Number Course Aff-BBN-Course-2100x1500-layout1900-1f1em7j

Other Peoples’ Passion-Are Other People Passionate About Your Niche?

Niching down won’t do you any good if other people aren’t passionate about it. So, is there a market need for it? Do other writers and bloggers make money from it?

Another aspect of this is longevity.


Do other people like to read about this specific niche or consume other content like videos on it? Will this topic be relevant in the future? Is the niche seasonal or evergreen?

The best niches are evergreen. This means there is a high demand, there is some competition, and they are already popular.

You can also find tons of products for sale, and many social media groups and websites focused on that topic.

Is the topic expandable? Another great exercise is to write a list of at least 20 blog post topics. Twenty should keep you going for several months.

Now you know that you can write about this topic endlessly.

Will you feel passionate about this topic a year from now? Two years?

Whatever you choose, remember that your goal is to help people by sharing your unique experiences. Your blog is about solving a problem for your audience and not about you.

For freelance writers, you’re helping your client by writing engaging content that converts readers to customers. 

Or maybe you want to write for cannabis magazines because of your experience with medical cannabis.

Trust me; there are tons of things to write about cannabis like politics, how it helps children with seizures, banking, or how to create bubble hash.

Profitable-Is Your Niche Profitable?

Now you need to see if the niches on the list you have so far are profitable. 

Don’t expect to make much money immediately because this won’t happen. (Sorry, but it’s true!) But profitability is a critical factor. 

The reason why passion is so essential in a blogging niche is that blogging is hard work. If money is the only thing that motivates you, you’ll give up soon. You need passion to propel you through the hard times.

Over time you can make money from your blog. You can sell online courses, eBooks, physical products, services, digital downloads, and make money from affiliate marketing and ads.  

When you niche down as a freelance writer, you’re targeting a specific audience who will pay for your expertise. That’s how you get higher-paying writing jobs. 

You’re also going to want to learn about SEO because you’ll need it for your blog and writing business.

Mike Pearson, the creator of the course Simple Stupid SEO, has an excellent free video training on SEO

You can find plenty of free keyword research and SEO tools out there. If you want a super inexpensive keyword tool to help your SEO, check out KeySearch. To learn more about KeySearch and it’s incredible features, check out my KeySearch review. If you want to buy it, you can get KeySearch 20% off through my link with the code

While it’s possible to make money from just about any niche, some are naturally more lucrative than others.

Look at how other blogs in your chosen niche make money. This research will give you ideas for your blog and let you know if it’s a viable topic.

So one of the first things you can do is some keyword research. 

There are several tools you can use to see if a niche is popular and profitable.

Google Trends

Check for the popularity of your niche using Google Trends. It will provide you with an estimate of the search terms that are currently popular in your niche. I typed in baking, and here’s what I found:

choose the best profitable niche

The graph shows interest over time, and the numbers represent the search interest relative to the highest point shown on the chart.

One hundred is peak popularity, and 50 means that the search term is half as popular. 

legal bundle for your website


I don’t know of one person who DOESN’T shop at Amazon. You can find out a lot of information on Amazon, and it’s a great place to find niches you may not have thought of.

I learned this trick from Nichehacks, so here’s how you look for niches on Amazon step by step:

  1. Head on over to Amazon and select the ‘All” tab by the main search bar in the center. It’s circled in red below.

find a profitable niche article-Amazon

  1. Select a category that interests you and then hit the search icon to the right of the search box. Don’t type anything in the box when you do this. Just leave it empty.

find a profitable niche article-Amazon niches

  1. When the new page loads, you’ll see a list of sub-niches in the left-hand column. You can see them circled in red below (sorry my circles suck 🤣).

find a profitable niche-Amazon sub-niches

4. You can pick one of those and go further down the rabbit hole to get really specific with your niche. I selected books from the picture above.

And that’s niching down the easy way! What’s nice about using Amazon is that you also get an idea of the products you can make, sell, or be an affiliate for.

Amazon even lets you filter your results by ‘hot new releases, best sellers, featured, and even by Amazon reviews.

You can also search Amazon reviews to get ideas for problems that people are seeking solutions for. Pick three-star reviews and lower (3 stars are really good), and you can see what those people felt was MISSING from the product.

Exclusive Blogging Myths

Google Adwords: Keyword Planner

This keyword planner is another useful tool, and we used it briefly in Stupid Simple SEO. It pulls data directly from Google so you can see what’s popular, the competition for keywords, search volume, and more.


Neil Patel’s Ubbersuggest is another great way to find keywords (niches) that are popular or check to see if the niche you want is. 

It allows you to do competitor analysis to learn more about their SEO strategy. Ubbersuggest used to be free, but I think now there is a small fee to use it.


Reddit, Quora, and other forums are other great places to look for popular niches. In Quora, there is a search bar at the top right.

I typed in freelance writing for beginners, and you can see some of the things that popped up.

Quora freelance writing question

You can see all the questions that people have asked on Quora. Maybe you want to be a freelance writer for wedding planners or a blogger focusing on the wedding niche who used to be a wedding planner. Look at what comes back for ‘wedding” when I searched for it.

Quora wedding planner question

These are just a few tools you can use to find a profitable niche.

Education-What is Your Educational Background or Career Path?

One way to find a profitable niche is to look at your career and educational background. 

Choosing a niche that you already have experience in is the easiest way to hit the ground running. It helps you establish the expertise and authority that will make you the go-to person in your industry.

For example, my 22 years in law enforcement establishes me as an expert in the security industry so I can command higher rates.

What did you study in college? What was your favorite subject in high school? It’s much easier to write about something that you have a lot of background in and knowledge about.

Do you have a degree in accounting? And maybe you love crafting. If so, you could focus your blog on helping small crafting businesses with accounting tips. Or you could be a freelance writer for accountants that help small crafting businesses.

Many people who begin their business journey are lost when it comes to self-employment taxes and general accounting. (Hello! I was! I still am to a certain extent!)

Something that may seem so simple to you may be difficult for someone else. New freelancers are probably looking for someone like you to save them from their own personal accounting hell.

Are you the go-to computer gal at work? Perhaps coding for websites is a natural gift. Many people would love your expertise on that subject!

By no means do you need a college education. As long as you can write well or learn to write well and have the correct tools, you can write helpful and entertaining blog articles.

Remember, you can still impact a lot of people without being the top expert on a subject. You just need to be able to share your experiences and helpful information that solves a problem. 

It’s the personal experience that’s important and will make you stand out from the rest.

There may be people new to the topic that you can teach. Remember, there are different levels of advancement.

As I advanced through my journey of learning to work from home, I noticed that I didn’t need to subscribe to entry-level blogs anymore. They were great when I was starting, but I had advanced past that level. Their information was invaluable to me, though, when I started.

Of course, a grasp of the English language is necessary to communicate your message effectively. But if grammar isn’t your strong suit, get someone to edit your articles for you.

Start by making a list of topics that you have a strong background in. Think of the subjects that you know more about than your friends or family. Have you accomplished something cool that could help people?

Is there a niche you can write about that relates to your current job? I was a police officer for years and debated using law enforcement as my niche somehow. That’s how I ended up writing blog articles for businesses in the security industry.

If you’re a lawyer, you may write about common legal topics that people want to know more about, such as disability or civil law.


Cross Reference All the Niches on Your List and See Where There is Overlap

While going through these questions and adding niches to your list, you likely see overlaps. Some niches will pass all the tests, or some may only overlap on three.

The profitable niches, ones other people are passionate about and you love, are the ones to think about seriously. If you have a background in those niches, that is even better.

Building a blog and business takes time and energy. You need more of a push on some days than money. Your passion is what pushes you through those hard times; the times when you’re tired and just want to give up.

find a Profitable Freelance Writing and Blogging Niche

Remember the Naughty by Nature Method-OPP-E

Passion- your passion for the topic

Other peoples’ passion for the topic

Profitable- is the niche profitable

Education- your educational or career background

I hope this article has given you a little bit of clarity on picking the best profitable niche for YOU. Your perfect niche. Because I know the struggle is real. Hello, I was on Struggle Street, too! 

However, eventually, you get off the struggle-bus and persevere! Just don’t wait a year to start your business or blog as I did.

Have you decided on a niche yet? Let me know in the comments below.

Related: How to Make Stunning Social Media Graphics in Canva the Easy Way (Even if You Suck at Design)

Related: Grammarly Premium Review: How to Make Event the Worst Blog Post Sound Amazing

Related: 21 of the Most Popular High-Paying Freelance Writing Niches

How to Find a Profitable Niche That Makes Money in 5 Easy StepsHow to Find a Profitable Niche That Makes Money in 5 Easy Steps