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I know, you’ve heard it all before. Everyone keeps telling you that you need to choose a niche for your blog. By niche, I don’t mean just deciding that your blog is going to be about writing.

I see you grimacing through the computer screen because that’s just what you planned on doing. “But Heather,” you say, “I want to reach the most readers and clients.” 

You can’t be everything to everyone and serve your audience well. Here’s an example to help you understand what I’m getting at. (I’m a show-me-kinda-girl!?)

best profitable niche
Niche Down to Level Up Your Profits FREE Challenge

Say you’re a new blogger looking to learn more about affiliate marketing. You run across these two blogs on the internet. Which one would be the most helpful?

  • The Essential Affiliate Marketing Guide for Beginning Bloggers

Yes, the answer is the first one! You know from the title that the first one will help a new blogger learn the ins and outs of affiliate marketing. The key point is that it fits your needs.

The second example is too broad, and the new blogger looking for help likely won’t click on that link.

Plus, in our busy world, we only have seconds to convince a reader to click on our article. It’s one of the many reasons that choosing a specific niche works.

What Exactly is a Niche?

The Urban Dictionary defines a niche as “an area of the market specializing in one type of product or service.”

For blogging, a niche is the primary theme or passion that your blog or writing business revolves around. It’s the subject matter that all of your writing focuses on. Basically, it’s the only topic that you discuss on your blog.

best profitable niche

I Know It’s Hard to Niche Down……..I Feel Your Pain

Finding any niche at all was one of the most challenging parts of blogging for me. Seriously! I wavered between what my professional background was in, which was law enforcement, helping others with their writing careers as well as my love of mysteries and crime.


Totally a nightmare. I was frustrated and went through countless domains that I bought and tried to work with only to question if it was profitable or even a topic that I could grow an audience with.

I even emailed some popular bloggers that I followed, hoping that they could tell me which niche was the most profitable or viable. Not surprisingly, I got no response.

I realized it wasn’t because they didn’t want to help me out but that they likely received emails like that all of the time. Plus, no one can tell you which topic is the best one for you. Only you can figure that out.

Only you know what your good at or are willing to learn. Only you can decide what niche you’ll stick with or enjoy writing about regularly.

You’ll likely falter along the way and end up changing your first choice, but this doesn’t mean you’re a failure. Mistakes are simply lesson’s in life to help you grow as a person. Failures pave the way to success. If we never made mistakes, we’d never learn the right way to do things.

Related: 55 Must-Have Blogging Tools for Beginners

Choose the Best Profitable Niche- Why You Need to Narrow Your Topic

Narrowing your niche down helps you reach Your perfect audience. Now even with all of the blogging topics in the world, there are still tons of people most likely blogging in your niche.

Don’t Panic!

Why? Because you have your own voice and story to tell and that story is different from everyone else’s. It may not seem special to you, but I promise it is. People out there want to hear what you have to say.

niche down to level up
Photo by Emma Matthews on Unsplash

You will strike a chord with someone and possibly change their life. When you find those true fans, you’ll understand why narrowing down your niche was necessary.  Well, you’ll probably realize before then.

Equally true, you don’t want to waste time with those people who just aren’t the right fit. You want to spend your time finding your real audience and not the wrong audience. Get really specific with your niche.

The perfect niche is neither too broad nor too narrow. You’ll eventually run out of content topics if it’s too narrow and you won’t find your true audience if it’s too broad.

For example, the topic of cooking is too broad while making sushi is probably too narrow. A niche about instant pot cooking is just right.

Here are some questions that you need to ask yourself to find the perfect profitable blog niche.

What is Your Educational Background or Career Path?

What did you study in college? What was your favorite subject in high school? It’s much easier to write about something that you have a lot of background in and knowledge about.

Do you have a degree in accounting? If so, blogging about accounting for small businesses may be an excellent choice. Many people who begin the journey of starting a business are lost when it comes to self-employment taxes and general accounting. (Hello! I was! Still, am to a certain extent!)

Something that may seem so simple to you may be difficult for someone else, and they’re looking for someone like you to save them from their own private accounting hell.

Are you the go-to computer guy or gal at work? Perhaps coding for websites is a natural gift. Many people would love your expertise on that subject!

By no means do you need a college education. As long as you can write well or learn to write well, and you have the correct tools, you can write helpful and entertaining blog articles.

Remember, you can still impact a lot of people without being the top expert on a subject. You just need to be able to share your experiences and helpful information that solves a problem. It’s the personal experience that’s important and will make you stand out from the rest.

There may be people new to the topic that you can teach. Remember, there are different levels of advancement.

I noticed as I advanced through my journey of learning to work from home that I didn’t need to subscribe to entry-level blogs anymore. They were great when I was starting out, but I had advanced past that level. Their information was invaluable to me, though when I started.

Of course, a grasp of the English language is necessary to communicate your message effectively but if grammar isn’t your strong suit, get someone to edit your articles for you.

Start by making a list of topics that you have a strong background in. Think of the subjects that you know more about than your friends or family. Have you accomplished something cool that could help people?

Is there a niche you can write about that relates to your current job? I was a police officer for years and really debated using law enforcement as my niche somehow. If you’re a lawyer, you may write about common legal topics that people want to know more about, such as disability or civil law.

What Are You Passionate About?

Choosing a niche that you’re passionate about makes blog tasks much more enjoyable. To succeed as a blogger, you need to love your topic or writing about it may become tedious.


You should genuinely care about helping the people who read your blog posts. Your blog post will mirror your genuine desire to serve others when you pick a niche that you’re are truly passionate about.

Starting a blog and sticking with it isn’t easy. When times get rough, your passion will see you through. And times will get difficult, especially if you’re still working a 9-5.

So, think about the topics that you like to read or learn about. What hobbies do you enjoy pursuing? Write a list of all of those things that you’re passionate about. If you love scrapbooking or crafting, you can teach people new products or helpful techniques.

Jennifer Maker has a gorgeous craft blog that supplies tons of useful information and fun projects. Her pictures are beautiful, and her articles are interesting to read. She’s also an excellent role model for bloggers and is a fine example of truly serving your audience.

Cross Reference These Topics with Profitability and Look for Overlap

Now look at your list and see if there is a niche that you are knowledgeable and passionate about. Likely somewhere in your list, you’ll find a topic that overlaps.

There may be a few things on your list that overlap and there may be none. If there are none, you may need to go back to the drawing board as far as making your list. Perhaps look at other blogs, popular products on shopping websites such as Amazon, or even magazine articles.

You also need to look at profitability. Don’t expect to make much money immediately because this won’t happen. (Sorry, but it’s true!)

The reason why passion is so essential in a blogging niche is that blogging is hard work. If money is the only thing that motivates you, you’ll give up soon. You need passion to propel you through the hard times.

Over time you can make money from your blog. You can sell online courses, eBooks, physical products, services, digital downloads, as well as make money from affiliate marketing and ads.  

Do some keyword research. Check for the popularity of your niche using Google Trends. It will provide you with an estimate of the search terms that are currently popular in your niche. I typed in baking and here’s what I found:

choose the best profitable niche

The graph shows interest over time and the numbers represent the search interest relative to the highest point shown on the chart. One hundred is peak popularity and 50 represents that the search term is half as popular. There’s more information that you can get from Google Trends you’ll see popularity by location as well. For baking, we see the highest popularity in November and December which really isn’t all that surprising.

You’re going to want to learn about SEO because you’ll need it for your blog and writing business. Mike Pearson, the creator of the course Simple Stupid SEO has an amazing free video training on SEO. There are a lot of free keyword research and SEO tools out there you can use If you want a super inexpensive keyword tool to help your SEO, check out KeySearch.

While it’s possible to make money from just about any niche, some are naturally more lucrative than others. Look at how other blogs in your chosen niche make money. This research will give you ideas for your blog and let you know if it’s a viable topic.


If you can’t write endlessly about your topic without tiring than you’ve picked the wrong niche. Your niche should be something that won’t eventually bore you.

See if other people like to read about this specific niche. Will this topic be relevant in the future?

Is the topic expandable? Another great exercise is to write a list of at least 20 blog post topics. Twenty should keep you going for several months. Now you know that you can write about this topic endlessly.

Will you feel passionate about this topic a year from now? Two years?

Whatever you choose, remember that your goal is to help people by sharing your unique experiences. Your blog is about solving a problem for your audience and not about you.

Building a blog takes time and energy. You need more of a push on some days than money. Your passion is what pushes you through those hard times; the times when you’re tired and just want to give up.


There are three primary components to the perfect niche:

  • Your ability to make money from the subject
  • Your passion for the subject
  • Other people’s passion for the subject

I hope that this article has given you a little bit of clarity on how to pick the best profitable niche for YOU. Your perfect niche. Because I know the struggle is real. Hello, I was on Struggle Street, too! However, eventually, you get off the struggle-bus and persevere!

So, let me know if there’s a niche you think you’d like to try? Leave a comment below and let me.

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How to Choose the Best Profitable Niche for Your Blog and Writing Business