How to Create a Freelance Writer Bio That Wins Clients

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Learn how to write a freelance writer bio that lands clients.

The freelance writer is a jack of all trades, with skills in crafting content for social media campaigns, writing blog posts or articles, and other copywriting projects.

Freelance writers are often the go-to person for creating SEO-friendly yet engaging online content that can capture potential customers’ attention.

A great way to win more clients and increase your income is to craft an effective freelance writer bio.

Many new writers find it difficult to write their freelance writer bio, but it’s key to attracting the right clients. Essentially, it’s your elevator pitch that goes to multiple places like on social media platforms and at the end of the articles you write as a guest blogger or for publications. 

If it’s optimized on your social media profiles, it can bring clients to you, so you don’t have to go searching for them. Many of my best clients found me on LinkedIn. 

All the content you write that gets published increases your visibility and can help attract new potential clients, so your freelance writer bio needs to be on point. 

In this blog post, you will learn what a freelance writer bio is and some tips on creating one. Plus, I’ll give you freelance bio examples so you can see how to write your own.

What is a Freelance Writer Bio?

A freelance writer’s bio is an online representation of you that goes everywhere. It’s your elevator pitch, and it can be optimized on social media platforms like LinkedIn, guest posts, or for publications to help bring freelance writing clients to you.

It serves as a mini-resume so that clients can learn exactly what you do and how you can help them. It can be a major deciding factor for businesses searching for writers online.

Why Your Freelance Writer Bio is Important

Your freelance writer bio needs to be on point. Since it’s your elevator pitch and can attract potential clients, it needs to be good. A good author bio can boost your online visibility and keep your client pipeline filled with possible clients.

freelance writing resume email opt-in

How to Create an Author Bio

1. Write a One-Sentence Summary About What You Do

First, you want to create a one-sentence summary that describes exactly what you do. This is your elevator pitch, so you want to be clear about what you do and the industry you serve. Your freelance writing niche should be obvious.

Your elevator pitch is your brief response to people when they ask what you do. For instance, one version of mine is – I’m a Certified Content Marketing Strategist and Freelance Blogger for businesses in the security industry.

It’s simple, describes what I do, and what my niche is – I write blog articles for businesses in the security agency. Your elevator pitch is something you’ll say over and over again. 

woman wearing a hat at a pool writing in notebook

2. Include Your Skills, Qualifications, and Accomplishments

Include a list of your writing skills and qualifications, as well as any accolades or certifications you have. You may also want to mention your writing experience.

For example:

Certified Content Marketing Strategist from HubSpot Academy -Achievements in content marketing strategy include a 20x increase in web traffic over the course of three years using SEO and social media strategies for a security agency blog.

You want to list things you can prove, like publication in prestigious magazines, your education, experience, etc. Just share the most important things that help you stand apart from other writers.

If you were published in Forbes or ThriveGlobal, by all means, add that to your bio.

If I’m being honest, I need to update mine to include accomplishments. Just know that your freelance writer bio is always a work in progress. It changes as you do.

woman's professional headshot with green background

3. Include a Professional Headshot

A professional headshot is crucial. You want to make a good first impression with your bio, so include one that highlights your best qualities and shows off the personality you want clients to see when they contact you for services.

Even if you don’t like taking pictures, a professional headshot is a must. If you take your career seriously, you need professional pictures taken by someone else.

I can’t tell you how often I’ve been asked for a professional headshot when answering HARO queries and guest posts. For the longest time, I had a crappy old picture that was pixilated. People noticed, so I had to get professional pictures taken. It’s important.

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4. Use Keywords for Your Niche

What do you want your name associated with? Do you want to be a financial writer or write case studies for businesses in the cannabis industry?

Choose keywords that illustrate exactly what you do. Many people found me because I included that I wrote for business in the security industry and had law enforcement experience.

Do you specialize in technical writing or financial writing? Do you write case studies or white papers? Think of words that your ideal client would search for.

Here is an example of a freelance writer bio with some keywords thrown in:

Sharon May writes SEO-optimized blog articles for businesses in the Cannabis industry. She’s written articles for Cannabis Daily and Cannabis Times as well as 123 Daily News. Sharon also provides ghostwriting services, web content and coaches other freelance writers.

Her educational background is in business and journalism, so she has a background in content writing. She has helped some of her clients increase their website traffic 2x and helped them gain more email subscribers. You can learn more about her services at cannabiswriter.com. 

These, of course, are made-up publications, but you get the gist.

Keywords are powerful when marketing your freelance writing business and can get you many prospective clients and freelance writing jobs

person with typewriter and book

5. Personalize Your Author Bio and Add Personality

Of course, you’re a professional writer, so your author bio needs to reflect that, but you also need to customize it to each publication or website you write for.

For instance, if it’s for a freelance website, you want to tailor it to that website. I wrote an article for Make a Living Writing on getting over fear as a freelance writer. It was my first guest post, so please ignore the bio. Maybe I could have written:

Example:

Heather Ritchie is a freelance writer for the security industry, but her true passion is helping other women leave their 9-5 to work from home as freelance writers. When she’s not writing, she’s reading business and mystery books and whipping up new recipes in the kitchen. You can learn more about Heather at Writer’s Life for You.

If I’m writing for a business website on how to run a freelance business, I may say:

Heather Ritchie is an SEO content writer and Certified Content Marketing Strategist for hire. She specializes in writing long-form content for businesses in the security industry and has over 20 years of law enforcement experience.

When she’s not writing blog articles, she’s teaching new recruits at the academy and learning new cooking recipes in the kitchen. 

Okay, so I’m not teaching new recruits anymore, but you get the gist. If it’s a niche topic, you want to stay within those boundaries.

You can also show a little bit of your personality and add a personal touch too. You could say:

Heather Ritchie is the owner of Writer’s Life for You, a blog that helps women who want to ditch their boring day jobs to work from home as freelance writers for a better work-life balance.

She’s passionate about long-form content writing that makes Google happy and helps other bloggers who don’t have time to write blog articles for their business. Follow her on Twitter @Writerslife78 and visit her website, Writer’s Life for You

Depending on the publication or blog you’re writing for, you can add as little or as much personality as you want. Just make sure to follow their guidelines and understand the messaging they want to express. 

woman on a laptop with desk accessories

6. Include a Link to Your Website

If you are a freelance writer, your website is the place for potential clients and employers to learn more about you. It should have an overview of who you are as a freelancer and include samples of what types of writing services you provide.

For this reason, I tell all people they really need to create a freelance writing website. So, your bio must contain links back to your website so people can find out more about you.

Do not forget to include a link to your website in the text of your freelance writer bio! Also, don’t forget to add writer for hire or something similar, so people know that you’re actively looking for new freelance clients.

You can also link to resources and incentives. For instance, I have a free email course for students called Freelance Writing Path to Profits. I could link to it in certain bios as well. 

Freelance Writing Path to Profits email opt-in

7. Add a Call to Action 

As you can see, some of the above examples have a clear call to action (CTA). Tell the person reading your freelance writer bio what you want them to do.

If they want to hire you for business writing, make sure you invite them to contact you or direct them to your website to learn about your services. 

Examples of CTAs include:

  • Visit my website 
  • Follow me on Twitter
  • Contact me at heather@writerslifeforyou.com
  • Schedule a free consultation

Invite them to follow you on social media, visit your Hire Me page, or something similar. Adding a CTA increases your chances of landing freelance writing gigs based on your author bio.

8. Make Your Freelance Writer Bio Easy to Read

Your bio should be formatted in a way that is easy to read. Try including bullet points, numbers, and short paragraphs, so it becomes easier for people to scan your content quickly.

Your goal is not necessarily text-based ads but rather attention-grabbing headlines or images with clickable links back to the full post on your site.

The design really depends on where you’re posting it but making it easy for your target client to read certainly helps. 

frequently asked questions

FAQs

What should I write in my freelancer profile?

As mentioned above, you want to write about your skills and accomplishments and add keywords that your perfect client would use to search for writing services. Also, include a link back to your website so they can see your portfolio of content that you’ve written for others.

Make sure to customize it to each place you use it and add a call to action that tells potential clients exactly what to do. Make sure you also add a one-sentence summary and professional headshot if possible. 

What you can add depends on how much space you have. Some profiles have more space than others, so use the space you have wisely.

What is a short bio?

A short bio is a brief, concise paragraph that includes who you are and what you do in short form. When you don’t have room for your complete author bio, your one-sentence summary works well. 

Final Thoughts on Freelance Writer Bio

Now that you know the important elements to include in your professional freelance writer bio, it’s time to craft your own! You can even use your freelance writer bio to land clients on social media platforms or when you’re guest posting.

If you want to find high-paying clients, make sure to perfect your one-sentence summary and freelance writing bio. A good biography can lead them right to you with the keywords they use.

Want to learn more about getting started as a freelance writer? Sign up for my free email course on how to start a freelance writing business. 

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The Ultimate Guide on How to Start a Freelance Business with No Money

6 Top Tips for Creating a Freelance Writing Business Plan

A freelance writing bio can help you make more money as a freelance writer when you optimize it.

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